Authored by Erik Ghirarduzzi,
The newest form of subliminal messaging — and how we play into it every single day
Turn on the news any morning — any morning — and within sixty seconds you will be told that somewhere, something is the most extreme version of itself that has ever existed. The drought is the driest on record. The rainfall is the wettest in a century. The storm is historic. The heat is unprecedented. The cold snap is generational. Tomorrow, a different city will be the hottest, the snowiest, the most flooded. The language never changes because the game never changes: make the ordinary feel extraordinary, make the expected feel shocking, and above all, make the audience feel that without this information they would have been dangerously unprepared.