Wednesday, 30 April 2025

RFK JR EFFECT: PepsiCo to Remove All Artificial Ingredients From Products By End of Year

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PepsiCo is the first major big food company to announce that they will be removing artificial ingredients from all of their food and beverage products.

By the end of 2025, all products owned by PepsiCo will be free of potentially harmful ingredients like artificial food dyes.

Keep in mind that, in addition to their popular sodas, PepsiCo also owns chip brands like Lays, Tostitos, and Cheetos.

The company’s CEO Ramon Laguarta announced that they are already “well underway” at ridding their products ofartificial ingredients.

This comes after HHS Secretary Robert F. Kennedy Jr. officially announced a ban on petroleum-based food dyes last Tuesday.

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More from Fox News:

Heeding the call to ban artificial ingredients by Health and Human Services Secretary Robert F. Kennedy Jr., PepsiCo isn’t wasting any time getting started.

Ramon Laguarta, PepsiCo Inc. chair and chief executive officer, said in an April 24 conference call that the company will reduce artificial ingredients and has already begun doing so, as Food Business News reported.

“We’ve been leading the transformation of the industry now for a long time on sodium reduction, sugar reduction and better fats,” Laguarta said.

“Sixty percent-plus of our (portfolio) today doesn’t have any artificial colors,” he said — and the company is “undergoing that transition.”

Laguarta cited examples such as Lay’s and Tostitos, which “will be out of artificial colors by the end of this year.”

He added, “So, we’re well underway.”

RFK Jr. and Dr. Martin Makary, U.S. Food and Drug Administration commissioner, announced a ban on petroleum-based synthetic dyes from America’s food supply last Tuesday.

As the HHS noted in its news release, among the steps to be taken are “establishing a national standard and timeline for the food industry to transition from petrochemical-based dyes to natural alternatives.”

Food Business News added:

wo days after federal officials took action against synthetic dyes for food and beverages, PepsiCo Inc. chairman and chief executive officer Ramon Laguarta said his company already has been phasing out artificial colors and reducing other ingredients in its products to meet consumer preferences.

“We’ve been leading the transformation of the industry now for a long time on sodium reduction, sugar reduction and better fats,” Laguarta said in an April 24 conference call with analysts on PepsiCo’s fiscal 2025 first-quarter results. The Purchase, NY-based company’s food businesses include Frito-Lay and Quaker Foods, now combined into PepsiCo Foods North America.

“When we talk about the US food business, 60%-plus of our (portfolio) today doesn’t have any artificial colors, so we’re undergoing that transition,” he said. “For example, brands like Lay’s will be out of artificial colors by the end of this year, and the same with Tostitos — some of our big brands. So we’re well underway.”

At an April 22 news conference, Robert F. Kennedy Jr., secretary of the US Department of Health and Human Services, and Marty Makary, commissioner of the Food and Drug Administration, launched measures to eliminate all petroleum-based synthetic dyes from the US food supply and steer food companies to natural alternatives.

Plans call for the FDA to phase out the six remaining synthetic dyes for food — Green No. 3, Red No. 40, Yellow No. 5 and No. 6, and Blue No. 1 and No. 2 — by the end of 2026. In January, the FDA had ordered that Red No. 3 be out of US foods and beverages by 2027, but the agency now requests that food companies do so sooner. The FDA, too, aims to revoke authorization for Citrus Red No. 2 and Orange B as well as “fast-track” reviews of calcium phosphate, Galdieria extract blue, gardenia blue and butterfly pea flower extract as natural options for food colorings.

This is a Guest Post from our friends over at WLTReport.

View the original article here.


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