Saturday, 24 May 2025

MAHA: PepsiCo “Well Underway” To Transition Away From Artificial Ingredients, CEO Says

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After the U.S. Food and Drug Administration (FDA) announced an initiative to push food companies to scrap artificial dyes from products, PepsiCo said it’s accelerating the transition to natural ingredients.

BREAKING: FDA Pushes Food Industry to Ditch Artificial Dyes

“When we talk about the US food business, 60%-plus of our (portfolio) today doesn’t have any artificial colors, so we’re undergoing that transition,” PepsiCo Inc. chairman and chief executive officer Ramon Laguarta said, according to Food Business News.

“For example, brands like Lay’s will be out of artificial colors by the end of this year, and the same with Tostitos — some of our big brands. So we’re well underway," Laguarta added.

Per Food Business News:

At an April 22 news conference, Robert F. Kennedy Jr., secretary of the US Department of Health and Human Services, and Marty Makary, commissioner of the Food and Drug Administration, launched measures to eliminate all petroleum-based synthetic dyes from the US food supply and steer food companies to natural alternatives.

Plans call for the FDA to phase out the six remaining synthetic dyes for food — Green No. 3, Red No. 40, Yellow No. 5 and No. 6, and Blue No. 1 and No. 2 — by the end of 2026. In January, the FDA had ordered that Red No. 3 be out of US foods and beverages by 2027, but the agency now requests that food companies do so sooner. The FDA, too, aims to revoke authorization for Citrus Red No. 2 and Orange B as well as “fast-track” reviews of calcium phosphate, Galdieria extract blue, gardenia blue and butterfly pea flower extract as natural options for food colorings.

At the press event, Kennedy also called sugar a “poison” that’s fueling the US diabetes epidemic and said the National Institutes of Health will target other food additives for scientific study to assess their safety.

“We obviously stand by the science,” Laguarta said. “Our products are very safe, and there’s nothing to worry about. But we understand that there’s probably going to be a consumer demand for more natural ingredients, and we’re going to be accelerating that transition. Ideally, we can do this in a very pragmatic, orchestrated way as an industry and not create unnecessary panic or chaos.

“But we’ll lead that transition, and in the next couple of years, we’ll have migrated all the portfolio into natural colors or at least provide the consumer with natural color options. And every consumer will have the opportunity to choose what they prefer. So that’s the journey we’re undergoing.”

Fox News reports:

Certified nutritionist and "Make America Healthy Again" supporter Liana Werner-Gray told Fox News Digital, "This is a huge win for public health and long overdue."

Werner-Gray is the author "The Earth Diet," which began as a blog about what she ate to help promote healing and remedy her health problems after she was diagnosed with cancer.

The Earth Diet, she said, is "all about going back to nature and eating foods from nature, eating real nutrition, eating foods that God provides us with naturally," she told Fox News Digital.

"I've personally eliminated artificial dyes like Red 40, Yellow 5, Yellow 6, Blue 1 and others from my diet over 16 years ago when I started The Earth Diet, living a natural lifestyle," Werner-Gray said.

She would suffer from frequent major mood swings, anxiety, skin breakouts and energy crashes, as well as strong impulsive urges to eat processed food, she said.

"Once I removed these dyes and switched to natural, whole-food-based alternatives, those symptoms went away, too," Werner-Gray said, adding that her clients have reported similar outcomes.


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